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After the success of his first LFW in 2004 and after winning the New Generation Award for threet times, Ashish Gupta is currently having a really good success with his label, Ashish.

His SS13 collection is…well…it speaks for itself, this is for sure. ‘I Am Serious’, the slogan on the sweatshirt of the first look out is written in capital letters…all covered by sequins. I like the irony that this designer puts in his collections, and specially in this last one, he offers us a “College style” woman, who seems to wear her boyfriend’s (or best (male)friend) clothes, customized according to her girly taste: she seems to say “I feel really really comfortable with sweatshirts and boyfriend jeans, but this style lacks of that something…sparkle”. And here we see a lot of twinkle!

She is engagingly sloppy, she is appealing, almost charming. See-through fabrics on top of oversize shirts, split trousers, denim and sequins…this duality, this girl that acts like a tomboy is exactly what an independent woman should be more often!

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By Anna D.

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