“Andrea Crews is a Collective led by Maroussia Rebecq who performs between art and fashion by federating stylists, illustrators, musicians, video directors and performers. Combining several aspects of contemporary creation, we present and stage our collections as performances, happenings and videos. In opposition to the dominant uniformity, Andrea Crews emphasizes personal creativity, experimentation and independence.”
I can explain what Andrea Crews is only through the words of the “team Crews” itself. We have been aware of this Collective for quite some time now and we were pleasantly surprised after our visit to the shop in Rue Frochot (now moved in 83 Rue de Turennes), in Paris, a couple of years ago.
What Andrea Crews offers and does is a particular and extremely intelligent way to do fashion: in addition to the proper collections, the guys of Maroussia Rebecq are involved in what they call Fashion Activism, something really similar of what the artists collectives did starting from the end of 60’s. Fashion, Art, Music, Video…Andrea Crews’ people involve all these resources to express themselves. And I see the piont: if the World gives you the means and you have the abilities why not not to use them?
What I really appreciate about this Collective is the fact that in their activities they promote and go alongside fundamental concepts for contemporary living, such as recycle and sustainability: we are so full of clothes and products that we accumulate every year, and we throw so easily away so many garments to make space for new things, and we often do not realize that among the things that we leave there are still a lot of potential clothes and objects that we can re-use. And from Andrea Crews comes often this powerful will to take all these things and make from them something new and different through the fun way that Workshops can give them, involving lately also children.
The amazing thing is that, if you think about it, everyone can be involved in this project because it is something that comes form the resources that the World we are living in is giving to us. “EVERYBODY IS ANDREA CREWS” (from www.andreacrews.com)
That is what means take action in Fashion!
Fashion Activism – Recycling Workshops
By Anna D.