Creatures of Comfort.
Mainly Creatures of Comfort is a New York and L.A. based multi store owned by buyer and designer Jade Lai, who personally selected cutting-edge fashion pieces coming from rising design talents, including Rachel Comey, Band of Outsiders, Karen Walker and MM6 by Maison Martin Margiela. But what I want to focus on is the brand that gives the name to the stores.
Designed by Jade Lai itself in 2010, the Creatures of Comfort’s collections are made by wearable, comfortable (as the same brand says), and cool pieces which, since the first fashion show three years ago, have evolved from basic jersey and knitwear pieces to a real collection that includes also outerwear, shoes and accessories.
To me every Creatures of Comfort collection is exciting and appealing. I would wear every single piece knowing that it will be comfortable and really cool at the same time, the kind of style that never fades and it will never be boring.
I absolutely like it!
By Anna D.