Aka All Wonderful Adventures Kindle Enthusiasm.

With a quirky name comes a quirky design concept, and Natalia Alaverdian, the eclectic designer behind the brand A.W.A.K.E.,founded in 2012, got it just right.

Oversized proportions, asymmetric Japanese-inspired silhouette, together with references connected with movies, art and history, represent the characteristic signature of Natalia’s design.


Each Season is influenced by an animal, some sort of a totemic creature that gives the name and characterises the collection, and contributes in adding a dreamy-like feeling to each look.

A.W.A.K.E. definitely stands out from the crowd, and it has already caught the eyes of some of the most influential and coolest e-commerce platforms, such as Farfetch, Matches Fashion, Lyst, Avenue 32, and department stores like Browns and Liberty.

Like it? I DO!

AW 2016-17 – Bunny

A.W.A.K.E. AW16-17 video from A.W.A.K.E. on Vimeo.







By Anna D.






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